Loog is a line of guitars designed to make it fun and easy to play music!
Our mission is to make it fun and easy for anyone to play music.
Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company’s culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.
Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.
We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.