Who is DI Music?
DI Music is the Trading name for Dunphy Imports Pty Ltd. The company was started by Drew and Amanda Dunphy in 2016. The Dunphy family have deep business roots in Australia have introduced and grown Shimano to be the leading Fishing goods brand in Australia before selling the company in 2007. For the past 5 years Drew Dunphy was the Marketing Manager for Shimano until founding Dunphy Imports with his wife Amanda. Recently DI Music have brought on Aku Vulta to the team with an aim of developing existing brands in the market and establishing new agencies. Aku comes with a wealth of experience being the VP of international sales for Rapala VMC. Prior to that he worked within the music management industry in his native land Finland.
What makes DI music Special
Combined our team has over 50 years experience of wholesale, marketing and distribution. We specialise in bringing product to market in modern way that incorporates our retail outlet stores to collectively grow the brand reputation and sales.
What is our model?
Our model is built around strong retail support and a higher turnover to spend marketing allocation. We try and reach consumers at all relevant touch points simultaneously to get the best cut through and return on investment.
How do we represent brands?
We are upfront, honest and extremely analytical. We strategically place our brands in market utilising their own strong USP's and we focus on the strengths of the product. In taking on a new brand we compile market research on their market segments and plan a launch strategy to enter the brand in the market.
What do we cover?
We service accounts all across Australia and New Zealand. We have sales representatives and agents that give us coverage of all of Australia.
How long have we been trading?
We certainly are the new kids on the block which is why we are selective in our brand choice. In the space of 12 months we now service a 3rd of the music retail outlets in Australia and we are growing this each month of Trading. Our customers have found our approach refreshing and different, which is how we like to operate.